Consumers perceive cotton as soft, natural and comfortable. The preferred fiber for clothing and home textiles, cotton is also preferred by consumers for wipes, feminine hygiene, and adult incontinence products. Cotton is naturally hypoallergenic, lending an additional comfort level to consumers with sensitive skin.
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Consumers love cotton
Consumers perceive cotton as soft, natural and comfortable. The preferred fiber for clothing and home textiles, cotton is also preferred by consumers for wipes, feminine hygiene, and adult incontinence products. Cotton is naturally hypoallergenic, lending an additional comfort level to consumers with sensitive skin.